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Here's why a Custom Sales Script from Larry Block will absolutely work for you.

There are a number of elements that will go into your Custom Sales Presentation script. As a result of the input you provide us, and the application of proven sales techniques that Larry Block has used over many years, you will receive a fully customized script that is specific to your exact selling needs.

You and your sales staff will have a set of specific questions and responses for every selling scenario you experience that match the product or service you are selling, exactly, as well as an explanation of each step of the process to help you understand and apply it to every situation.

Your script will be delivered directly to your email address as a Word® document, reviewed with you by telephone, tuned, and, if you desire, we will coach a member of your staff on using the script, by telephone, all at no extra charge!

Here are the elements that will go into your Custom Sales Script:

1. INTRODUCTION: The introduction will very briefly identify your organization, and provide a purpose for the call or visit in a way that tells the prospect they are dealing with a professional.

2. BASIC QUESTIONS: Next, your script will ask the kinds of questions that will uncover the prospect's needs. The questions will be geared to lead the prospect to reveal needs that your product or service can meet or meet exclusively, wherever possible!

3. PRESENTING BENEFITS: Your custom script will guide you to presenting benefits to meet the exact needs you have uncovered, especially benefits your competition can't offer.

4. CLOSING THE SALE: By following the steps of the script to this point, closing the sale will be made easier, because the prospect will have already revealed their needs and agreed to the benefits that are offered. All that will be left will be to present a summary and set action steps for yourself and the prospect.

Those four elements are a part of every Custom Sales Script. There are three additional elements which may come into play, and will be part of your Custom sales Script, as you deem necessary:

5. HANDLING OBJECTIONS: Handling objections is always critical, and you should do it, whenever they arise. Your Custom Sales Script will guide you through handling the very specific objections you will tell us you encounter with the sale of your product or service.

6. DEALING WITH COMPETITION: Sometimes you will have to sell against competitors. With your Custom Sales Script, when dealing with the competitors you tell us about, you'll be able to make positive comparisons of your own products or services by uncovering needs the prospect has for those benefits which are exclusive to you.

7. PROVIDING REFERENCES: If you can, bringing up specific references prospects will recognize can build rapport and credibility. Your script will have the references you provide inserted in the right places to help support the points you are making to the prospect.